The brand was started in late 2015 by architectural and fashion designer Vicken Derderian after leaving his position on the BCBG Runway Design team. In 2016, he decided to collaborate with former Academy of Art University Graduate School classmate and BCBG coworker Kyung Hwa Kim. The brand creates luxury based clothing using high standards of construction and blending old and new world techniques. The brand’s design mantra is “Our fashion is a more intimate architecture of the body”. At Oriflame Fashion Weekend 2017 Vicken Derderian is presenting a collection that initially is about women in flight. The designers did not want the collection to just portray literal elements of flight, they wanted to inspire and be inspired by women who break the proverbial “glass ceiling.”
Maison Jhangirian is a young brand that has been founded by fashion designer Narek Jhangirian in 2017. Narek is participating at Oriflame Fashion Weekend for the second year. The young fashion designer has received number of invitations to participate in Fashion Week events in London, Paris, and New York. His inspiration is the woman as an independent character. At Oriflame Fashion Weekend 2017 Maison Jhangirian presents new 10 looks which illuminate the will of the woman in colors: beige (flexibility, comfort, fragility, neutrality) and black (power, authority, revolution, confidence, emptiness and sadness).
Tatevik Manukyan with 15 years of experience in fashion design, founded MAVITA brand in 2010. She finds her inspiration in beauty and nature. Under the brand Mavita she has collaborated with many Armenian celebrities (Lilit Hovhannisyan, Arevik Alaverdyan, Armenchik and others). At Oriflame Fashion Weekend 2017 MAVITA is presenting a collection of evening and cocktail dresses, the peculiarity of which is the combination of different fabrics and textures.
Fashion designer Tereza Gharabaghtsyan founded TERESS brand in 2014. Terress enters Armenian fashion industry with its No Bleak Nature collection. The brand is also known with its minimalistic and melodic Piano collection as well as Seawi collection inspired from sea colors. At Oriflame Fashion Weekend 2017 Teress is presenting its new Ready-to-wear S/S 2018 collection. It is entirely about woman: delicate, dreamy, romantic and at the same time brave, self-confident and practical. The collection features its functionality, including suits, jumpsuits, cocktail and evening dresses.
After winning the famous E-Fashion Awards 2016 designer Armine Ohanyan founded her own brand in Paris She participated in Paris and Vancouver fashion weeks, had her own runway in the famous VIP Room club in Paris, had a showroom within the framework of London fashion week. She creates clothing both for women and men using modern technologies like 3D printing etc. Her inspiration is the nature. At Oriflame Fashion Weekend 2017 Armine Ohanyan is presenting a collection inspired by the wind: the trail that leaves the wind on nature, transforming everything on its way.
The start of the biggest fashion event of the year will be given through the runway of Oriflame Fashion Award’s first participants. Popular and beloved Armenian fashion designers Vahan Khachatryan and Kevork Shadoyan to present their new collections as well. The first day of Oriflame Fashion Weekend 2017 will end up with runaways of famous fashion designers from abroad: Vicken Derderian (USA), Armine Ohanyan (France) and Lasha Jokhadze (Georgia)
The spirit of fashion to follow us the next day as well. The second group of Oriflame Fashion Award participants as well as popular Armenian brands like Shabeeg, Zgest, Petoor and others to present their new collections. Our founding designers Aram Nikolyan, Faina, Kivera Naynomis and Harmony Yerevan will surprise us with their new creations as well. But the biggest surprise is ahead! A new fashion brand to launch at Oriflame Fashion Weekend 2017. A brand, which will be presented at international stages and shows. A brand which was united due to Oriflame.
The vision of “Oriflame Armenia” Swedish brand is that beauty is a lifestyle. Committed and remaining true to this position the company organizes an annual fashion festival. “Oriflame Armenia” company cordially invites you to participate in an annual great Fashion & Beauty event-Oriflame Fashion Weekend in Yerevan, which will take place on September 16-17 in the Yerevan Railway Station. The event will start at 19:30.
Since 2014 Oriflame Fashion Weekend unique project of “Oriflame Armenia” company has become an exceptional platform for Armenian designers to present their collections and new ideas to the broad public. The project consists of shows and collection presentations. Armenian already famous, well-known designers, as well as designers, who took part in the previous fashion shows organized within the framework of the project, participate in these shows.
This is the second year that Oriflame Fashion Weekend involves also a contest, in which beginner designers participate and have an opportunity to present their collections.
You agree with Oriflame Fashion Award participation rules by submitting photos. Voting for your favorite designer you agree Oriflame Fashion Award participation rules. Oriflame has the right to cancel the voting results of any participant at any time in case of rules' violations.
30 ARMENIAN DESIGNERS ON ONE FASHION PLATFORM