FAINA is one of the most popular and favorite fashion brands in Armenia. The brand currently produces stylish clothing: from sports collection (Active by Fainа) to wedding dresses (Bride by Faina) and kid’s clothing (Kids by Faina). Faina participated in many showrooms. She collaborates both with local and international brands. Armenian show business representatives wear FAINA at various ceremonies and festivals.
Young Harmony was founded by Harmony Yerevan creative team, fashion designer is Michael Danielyan. The brand is for young and fashionable women. It emphasizes woman's individuality and femininity. At Oriflame Fashion Weekend 2017 Young Harmony is presenting its first collection that is inspired by military style. It features graphic cuts, color palette and elements that are typical to military uniforms. The collection also features floral prints making the military theme more feminine and giving feel of peace. Tumanyan 37, Made Store
Tatevik Manukyan with 15 years of experience in fashion design, founded MAVITA brand in 2010. She finds her inspiration in beauty and nature. Under the brand Mavita she has collaborated with many Armenian celebrities (Lilit Hovhannisyan, Arevik Alaverdyan, Armenchik and others). At Oriflame Fashion Weekend 2017 MAVITA is presenting a collection of evening and cocktail dresses, the peculiarity of which is the combination of different fabrics and textures.
Z.G.EST was founded by Alla Pavlova and the brand designer is Anna Abajyan. Z.G.EST is encrypted as Zero Gravity Established to state that their clothes are so comfortable and so cozy that will give the feeling of zero gravity. At the same time, ”zgest” in Armenian means ”dress”. At Oriflame Fashion Weekend 2017 Zgest is presenting Mystery of Shadows S/S 2018 collection which stands out with its art elements referring to Armenian history and heritage. This gives a very unique and genuine appearance which is reflected both. in shapes and prints. The collection presents the mystery of nature found in shadows of objects and human body.
BalMari was founded by fashion designer Marine Balasanyan in 2015. BalMari’s success started right after Oriflame Fashion Night 2016 which was followed by project proposals. Inspiration for Marine Balasanyan is travelling, the world around and everything that is visible and perceptible, emotions that she gets from books, movies and the music. At Oriflame Fashion Weekend 2017 BalMari is presenting Struggle: Black vs White collection inspired from early 21th century fashion trends: from casual clothes to elegant dresses and all in black & white, reflecting the simplicity of a woman. And despite the ever-evolving fashion, the world dictates its complex and modern requirements, but one thing is undeniable- struggle of black and white is eternal.
The start of the biggest fashion event of the year will be given through the runway of Oriflame Fashion Award’s first participants. Popular and beloved Armenian fashion designers Vahan Khachatryan and Kevork Shadoyan to present their new collections as well. The first day of Oriflame Fashion Weekend 2017 will end up with runaways of famous fashion designers from abroad: Vicken Derderian (USA), Armine Ohanyan (France) and Lasha Jokhadze (Georgia)
The spirit of fashion to follow us the next day as well. The second group of Oriflame Fashion Award participants as well as popular Armenian brands like Shabeeg, Zgest, Petoor and others to present their new collections. Our founding designers Aram Nikolyan, Faina, Kivera Naynomis and Harmony Yerevan will surprise us with their new creations as well. But the biggest surprise is ahead! A new fashion brand to launch at Oriflame Fashion Weekend 2017. A brand, which will be presented at international stages and shows. A brand which was united due to Oriflame.
The vision of “Oriflame Armenia” Swedish brand is that beauty is a lifestyle. Committed and remaining true to this position the company organizes an annual fashion festival. “Oriflame Armenia” company cordially invites you to participate in an annual great Fashion & Beauty event-Oriflame Fashion Weekend in Yerevan, which will take place on September 16-17 in the Yerevan Railway Station. The event will start at 19:30.
Since 2014 Oriflame Fashion Weekend unique project of “Oriflame Armenia” company has become an exceptional platform for Armenian designers to present their collections and new ideas to the broad public. The project consists of shows and collection presentations. Armenian already famous, well-known designers, as well as designers, who took part in the previous fashion shows organized within the framework of the project, participate in these shows.
This is the second year that Oriflame Fashion Weekend involves also a contest, in which beginner designers participate and have an opportunity to present their collections.
You agree with Oriflame Fashion Award participation rules by submitting photos. Voting for your favorite designer you agree Oriflame Fashion Award participation rules. Oriflame has the right to cancel the voting results of any participant at any time in case of rules' violations.
30 ARMENIAN DESIGNERS ON ONE FASHION PLATFORM