Shadoyan brand was founded in 1999 in Syria by fashion designer Kevork Shadoyan. Since 2012 the brand started operating in Armenia. The most popular collection is the Renaissance dedicated to the 100th year of remembrance of the Armenian Genocide. At Oriflame Fashion Weekend 2017 Shadoyan is presenting its eastern style Back To The Black collection with lace elements standing out by handmade work.
Young Harmony was founded by Harmony Yerevan creative team, fashion designer is Michael Danielyan. The brand is for young and fashionable women. It emphasizes woman's individuality and femininity. At Oriflame Fashion Weekend 2017 Young Harmony is presenting its first collection that is inspired by military style. It features graphic cuts, color palette and elements that are typical to military uniforms. The collection also features floral prints making the military theme more feminine and giving feel of peace. Tumanyan 37, Made Store
Anes Fashion was founded by fashion designer Anushik Saroyan in 2015 in Gyumri. Her colorful and elegant dresses are inspired by nature. Up to now, Anushik Saroyan has created two collections: Next (Fashion of the future) and Scattered Flowers (wedding dresses). At Oriflame Fashion Weekend 2017 Anes Fashion is presenting All About Sky collection that includes evening and cocktail dresses made of velvet fabrics with embroidery and stones. The source of her inspiration is the heaven.
Fashion designer Nelly Serobyan founded her own brand in 2015. Postmodernism style is typical to her collections. Nelly Serobyan's inspiration is the beauty and everything that is positive: from the combination of colors to people walking on streets. At Oriflame Fashion Weekend 2017 Nelly Serobyan is presenting her collection inspired from vordan karmir and obsidian.
In 2015 Anna Hakobyan realizes her childhood dreamsetting up her own fashion brand. At Oriflame Fashion Night 2016 she was in the Top Ten of Young Fashion Designers with her Glacial Sunset collection. At Oriflame Fashion Weekend 2017 Anna Hakobyan is presenting Louvre In Love collection inspired by the Louvre with its unique beauty and elegance. Anna's life slogan is “Do any job with great love”. The Louvre In Love collection reflects Anna’s love and passion towards her profession and life.
The start of the biggest fashion event of the year will be given through the runway of Oriflame Fashion Award’s first participants. Popular and beloved Armenian fashion designers Vahan Khachatryan and Kevork Shadoyan to present their new collections as well. The first day of Oriflame Fashion Weekend 2017 will end up with runaways of famous fashion designers from abroad: Vicken Derderian (USA), Armine Ohanyan (France) and Lasha Jokhadze (Georgia)
The spirit of fashion to follow us the next day as well. The second group of Oriflame Fashion Award participants as well as popular Armenian brands like Shabeeg, Zgest, Petoor and others to present their new collections. Our founding designers Aram Nikolyan, Faina, Kivera Naynomis and Harmony Yerevan will surprise us with their new creations as well. But the biggest surprise is ahead! A new fashion brand to launch at Oriflame Fashion Weekend 2017. A brand, which will be presented at international stages and shows. A brand which was united due to Oriflame.
The vision of “Oriflame Armenia” Swedish brand is that beauty is a lifestyle. Committed and remaining true to this position the company organizes an annual fashion festival. “Oriflame Armenia” company cordially invites you to participate in an annual great Fashion & Beauty event-Oriflame Fashion Weekend in Yerevan, which will take place on September 16-17 in the Yerevan Railway Station. The event will start at 19:30.
Since 2014 Oriflame Fashion Weekend unique project of “Oriflame Armenia” company has become an exceptional platform for Armenian designers to present their collections and new ideas to the broad public. The project consists of shows and collection presentations. Armenian already famous, well-known designers, as well as designers, who took part in the previous fashion shows organized within the framework of the project, participate in these shows.
This is the second year that Oriflame Fashion Weekend involves also a contest, in which beginner designers participate and have an opportunity to present their collections.
You agree with Oriflame Fashion Award participation rules by submitting photos. Voting for your favorite designer you agree Oriflame Fashion Award participation rules. Oriflame has the right to cancel the voting results of any participant at any time in case of rules' violations.
30 ARMENIAN DESIGNERS ON ONE FASHION PLATFORM