Shabeeg was founded by designer Mary Sukiasyan. The brand is an Armenian fashion brand for t-shirts with ethnic Armenian prints. Shabeeg aims to not only present the Armenian Heritage universally using t-shirts and its brand, but also become visual ambassador of 6,000yeardesign innovation. Shabeeg became famous by Fauna collection notably with the t-shirts depicting Van Cats. Later, the King and Queens collection was a bigger success.
At Oriflame Fashion Weekend 2017 Shabeeg is presenting a collection inspired by the Armenian alphabet and the Armenian Calligraphy mainly found in the ancient Armenian Grabar manuscripts in Matenadaran. There is much unchartered territory in the Armenian calligraphy section regarding its certain powers, so the brand wanted to use its collection as a medium to show the world another treasure Armenians possess.