Az.O brand was founded by Ophelia Azizyan in 2016. The brand focuses on ethno-classic style. Collections are for women from 25-35 years old. The main purpose of the brand is to preserve the national, making it more modern and demanded, to promote Armenian production, to open new vacancies and to spread Made in Armenia label worldwide. The inspiration for Az.O is architecture, sculpture, applied arts etc.
At Oriflame Fashion Weekend 2017 Az.O is presenting Liturgia collection: modern clothing for women. Natural fabrics, wool, cotton, natural leather and other materials have been used in the collection. Creating this collection Ofelia Azizyan was inspired from the ornaments of Armenian churches.