19:30, 16-17 September, 2017



Dear colleagues,

“Oriflame Armenia” company cordially invites you to participate in an annual great Fashion & Beauty event-Oriflame Fashion Weekend in Yerevan, which will take place on 16, 17 September in the Yerevan Railway Station. The event will start at 19:30.

The vision of “Oriflame Armenia” Swedish brand is that beauty is a lifestyle. Committed and remaining true to this position the company organizes an annual fashion festival.

In 2017 Oriflame Fashion Weekend has expanded the scope of the activity by uniting  30 Armenian well-known and beginner fashion designers from Armenia, as well as from abroad (USA, France), which will present their new collections during the two-day fashion shows.

Since 2014 Oriflame Fashion Weekend unique project of “Oriflame Armenia” company has become an exceptional platform for Armenian designers to present their collections and new ideas to the broad public. The project consists of shows and collection presentations. Armenian already famous, well-known designers, as well as designers, who took part in the previous fashion shows organized within the framework of the project, participate in these shows. This is the second year that the project involves also a contest, in which beginner designers participate and also have an opportunity to present their collections. Besides, a special prize                      

Oriflame Fashion Award is established for the winner for creating a new collection.

Oriflame Fashion Weekend project of “Oriflame Armenia” company is the part of the concept of the corporate social responsibility, which aims to promote the development of fashion industry in Armenia, create opportunities for Armenian designers/stylists to access new markets, discover new talents and support their activity, contribute to the spread of the Armenian fashion.  

To participate in the event, register in advance and get a ticket from www.oriflamefashionweekend.com website. The number of tickets is limited.

To cover the event, accredit in advance by contacting PR-partner of the event, SPRING PR-company.                    

PR Responsible: Mariam Safaryan; Tel.:  + 374 10 500 561, + 374 96 23 25 19