Since 2014 Oriflame Fashion Weekend unique project of “Oriflame Armenia” company has become an exceptional platform for Armenian designers to present their collections and new ideas to the broad public. The project consists of shows and collection presentations. Armenian already famous, well-known designers, as well as designers, who took part in the previous fashion shows organized within the framework of the project, participate in these shows.
In 2017, Oriflame Fashion Weekend has expanded the scope of the activity by uniting 30 Armenian well-known and beginner fashion designers from Armenia, as well as from abroad.
They will present their new collections during the two-day fashion shows. Among them are Vahan Khachatryan, Kevork Shadoyan, Faina, Kivera Naynomis, Aram Nikolyan and other well-known designers. Guests from abroad are Vicken Derderian (the U.S.) and Armine Ohanyan (France).
Oriflame Fashion Weekend project of “Oriflame Armenia” company is the part of the concept of the corporate social responsibility, which aims to promote the development of fashion industry in Armenia, create opportunities for Armenian designers/stylists to access new markets, discover new talents and support their activity, contribute to the spread of the Armenian fashion.